The Content Agency's Blog

Bright Star

thecontentagency — Mon, 30 Nov 2009 23:24:04 +0000

We’ve just completed this widget for Jane Campion’s new film BRIGHT STAR starring Abbie Cornish. Play around, have a look and let me know what you think. Feel free to embed it or flick it around

Mumbrella and Sticky develop video series

thecontentagency — Tue, 15 Sep 2009 22:28:27 +0000

Australian marketing is getting the video bug with two new video series launched this month. Mumbrella launched The Mumbo Report hosted by Tim Burrowes. Today’s Mumbo Report: Inside Google’s Creative Sandbox and the media and marketing sections digested:

Sticky TV is produced by Sticky Advertising, a traditional, digital & social media agency based in Newcastle. The series discusses inbound marketing, online marketing news, digital media and more with an Australian perspective. Take a peek

Hosted by Kendall Wheeler and Craig Wilson.

Sticky TV EP. II – Inbound Marketing Digital & Different from Sticky TV on Vimeo.

Sixty40 Boys on the fringe

thecontentagency — Mon, 14 Sep 2009 02:47:09 +0000

I love it when the boys at sixty40 get together with the Beaumount at SPAA. Here is the promo for the upcoming SPAA fringe festival on the 16th and 17th October.

Trouble embedding so go here

Upload a photo to win a party

thecontentagency — Thu, 10 Sep 2009 07:29:54 +0000

Party with Valentino

TCA have been hard at work cultivating a happy film-loving facebook community. I think they could do with a little party.. so if you upload your best party photo, you might win a night out to see Valentino with 5 of your pals. Become a fan and check it out.

http://www.facebook.com/pages/Hopscotch-Films

Without Video, Your Website will not Rank

thecontentagency — Thu, 03 Sep 2009 03:25:41 +0000

Here’s an interesting article on ReelSeo about how important video will become to SEO in the near future

“I think, that a year from now, we are going to be sitting here saying – ‘if you don’t have video, if you don’t have engagement objects on your website, you are just not going to rank. It will make you last amoung equals if you don’t have it.”

Read the full article and watch the video here

A Parent Is Born

thecontentagency — Mon, 31 Aug 2009 03:49:43 +0000

Being a mum, researching widgets and immersed in online video..this one keeps popping up on my radar.

It is from US based Procter & Gamble’s Pampers and uses digital media to chronicle the birth of parents via a 12 part Web series called A Parent Is Born. The word on the web is they are beginning to move ad dollars from TV to online media. I’m intrigued to see how it goes.

Social Media: A fad or a revolution

thecontentagency — Mon, 24 Aug 2009 05:54:36 +0000

This video has been around for about 3 weeks now and was released to promote the launch of the new book: socialnomics by social media blogger Erik Qualman. Obviously it is not the most objective opinion, however some of the statistics are staggering and it was clocking up close to 1/4 million views on youtube the last time I looked.

Widget Day

thecontentagency — Thu, 13 Aug 2009 06:11:43 +0000

Ahh yes. A day learning about widgets

The Punch heads to TV Land

thecontentagency — Wed, 12 Aug 2009 22:10:44 +0000

In an interesting move news ltd opinion blog The Punch becomes a convergent media brand with Punch TV. The Punch launched two months ago on June 1 and pitched itself as “Australia’s best conversation”. Punch TV debuts on Sky News at 12.30 today.

Movie marketing with a viral flavour

thecontentagency — Tue, 11 Aug 2009 00:33:29 +0000

Interesting post from US slashfilm giving a step by step account of a viral campaign event for TRON LEGACY.

“it was clear that Disney was willing to spend truckloads of money to spread the word about Tron Legacy.”

Tron Legacy Viral The Hunt For Flynns Arcade